1CCU Public Relations - Events & Marketing Group
About 1CCU PR
We are committed to providing our clients with creative campaigns that will bring their careers to unlimited levels of success.
1CCU's Success Strategy:
Our goal is to design and implement a strategic public relations campaign through the development of key concepts and directions that will ensure the consistency of the campaign with the artist visual and goals. Some of the main elements to our campaign strategies are to initiate a number of high profile events that will showcase the artist/client that includes in-store appearances, book signings, and awards after parties, listening parties, press conferences, and charity fund raisers.
In an environment where marketing budgets are decreasing and corporate mergers are becoming more and more visible, the lack of creativity and innovation has begun to be obsolete. 1CCU feels that quality should not suffer due to finances.
v We will design a written marketing plan based on the client’s budget, we supply a detailed marketing plan timeline of promotions based on all national upcoming events, college, club tours and radio tour promotions/events.
v Design a publicity campaign that will begin when the artist have finished copies of their CD in hand, research your Selected Single with DJs and Radio Stations by supplying them with the single via mp3 file to key industry taste makers for initial feedback to help determine the right single to feature during the campaign.
v Aggressively pursue coverage, in terms of reviews and, for more established artists or those on tour, interview features. 1CCU will collect all press clippings and decide on what pull-quotes (the term for the most saleable line from a review or feature) are most attractive to use in subsequent promotions.
v Coordinate Promotional Tour and Event Planning
BASIC STRATEGIC PUBLICITY CAMPAIGN OVERVIEW: (ACTOR/ACTRESS/MODEL) v We will design a written marketing plan based on the client’s budget, we supply a detailed marketing plan timeline of promotions based on all castings. v Design a publicity campaign that will provide the talent with exposure needed to bring their career to new levels. 1CCU will submit the talent for viable castings Nationally to include, Commercials, Feature Films, and major Endorsements. We will provide on-going image consulting to keep you current and marketable. We will also ensure that you maintain a positive image at all times in your career. We specialize in Press Releases and Media Kits.
v 1CCU will then establish Buzz Promotions – to capture your prior achievements in order to gain access to new opportunities..
v Aggressively pursue coverage, in terms of reviews and, for more established actors or those on featured films, interview features. 1CCU will collect all press clippings and decide on what pull-quotes (the term for the most saleable line from a review or feature) are most attractive to use in subsequent promotions.
* Coordinate Red Carpet Event Planning for Press/Media coverage and exposure *
